Welcome to The RAAS® Magazine
Welcome to the direct-mail advertising option for Temecula & Murrieta, California in Riverside County. The RAAS Magazine (Temecula & Murrieta's Entertainment & Resource Guide) is distributed monthly to the homes & businesses in the cities of Temecula & Murrieta.
On The RAAS Cover :: Enjoy the Days of... Summer
Current Issue: August, 2008
The August Cover of The RAAS Magazine was a very difficult yet easy
choice to make; we wanted to use an image that said "Enjoy the
Summer" ...without reading the words.
The month of August is actually the National back to school month...
August is also the only month without a major (religious or federal)
holiday in the United States and it means that summer is almost over
(Autumn Begins: September 22, 2008 at 11:44 am EDT)
This was our effort at trying to motivate men, women, family & friends
to take some time away and go to the beach; enjoy the scenery, the sun,
the water, the sand, the music, the food, the drinks, the conversation,
the people... just take it all in... » read more
Advertising with The RAAS Magazine
Temecula & Murrieta Business Owners... give your company and/or service the exposure it deserves!
- Studies show advertising during any economy produces customer loyalty and a long-term competitive advantage -
Businesses that continue to advertise regardless of economic times have a competitive advantage over businesses that trim their ad budgets. Says a media study conducted by Yankelovich Partners and Harris Interactive. The study showed more than 85 percent of business executives believe advertising during a down economy is extremely important.
Advertising that Works on a Local Level...
Value, Quality, Innovation, Targeted, Captive Audience, Cost Effective are all describers of The RAAS Magazine... Temecula & Murrieta's (locally owned) Entertainment, Resource and Savings Guide.
The RAAS Magazine (distributed monthly, direct-to-consumer) is a unique advertising solution that meets the needs of Temecula & Murrieta's business owners by offering a very effective way to replace or supplement high-cost traditional marketing channels that are unable to reach the actual target audience directly.
All Marketing is great in our eyes if it can be afforded but in today's economy the business owner must be extra smart in regards to how they are going to spend their advertising dollars. With so many marketing options available (i.e., Billboards, TV Ads, Radio Spots, Print Media, News Papers, Magazines, Postcards, Brochures, Websites, Flyers, Spinners, Signage, Auto Magnets & Paint, Before Movie Ads, etc.) ...the ROI (Return on Investment) must be a factor in the decision making process!
Advertising in a FREE Publication
FREE Publications are a great way to market your small, medium & large business.
FREE advertising publications help small businesses advertise by making advertising to the local community affordable. Larger local businesses and nationally recognized corporations are also provided assistance in reaching out to the local homeowners and businesses by the options offered by the FREE magazine publications.
In the FREE publications the majority of the advertisers place advertisement coupons on their ads (i.e. discounts, specials, events, sales, announcements, etc.) The ads vary everyone different... from 10% OFF, 20% OFF, Buy 1 - Get the 2nd 50% OFF, Buy 1 - Get 1 FREE to... bring in a friend and receive a FREE month, etc..
Direct Mail Advertising in the Temecula Valley
The Power of Direct Mail Advertising in the Temecula Valley is unmistakable through The RAAS Magazine.
If you are ready to launch a successful advertising campaign that will effectively target your current and potential customers in the Temecula Valley area (Temecula & Murrieta, California) ...The RAAS Magazine's Direct Mail Advertising approach will provide all the help you need!
The RAAS Magazine is delivered via the United States Postal Service (USPS) to select households of high income families and targeted businesses in the cities of Temecula & Murrieta, (Riverside County, CA) every month.
What is Direct Mail Advertising?
Direct Mail Advertising is... Any promotional advertising which travels through the post, or is delivered to mail boxes by other distributors.
A direct Mail Advertising Campaign offers businesses a way to present their advertisements to the consumer directly. It also provides the consumer a chance to learn more about the businesses and the offers they may be promoting. you need!
A Direct Mail Advertisement is delivered to homes and/or businesses via the United States Postal Service (USPS). It is delivered directly to a mail-box and this is what makes the Direct Mail Advertising Avenue such a valuable one.
Positive, Creative Advertising
Positive, Creative Advertising ...Without the Negative Connotation
Positive, up-lifting and creative advertising is a great way to reach the target audience; make them laugh, make them sing, make them smile. A happy consumer is always going to be the best consumer... so why not start and continue the relationship between advertiser and consumer, on the positive?
While other advertisers are using valuable ad space for negative connotations directed at competitor businesses, products or directly at the consumer; a positive advertising campaign will not only create the awareness that you are seeking it will be appreciated and remembered by all who view it.
Advertising Diversification is a Winning Strategy
For Local Companies with Large, Medium and Small Marketing Budgets.
Advertising mediums that allow different types of businesses to advertise rather than catering to only one genre are following a winning strategy that has been working for years. Following the same line of thought... advertising mediums that are only made available to a certain group of people and/or type of business, although they may be great for certain things; are obviously (purposely or not) limited in their reach.
Corporations, local businesses and everything in between have very different approaches to reaching their target audience. Although every option is actually available to everyone, the price attached to just about every marketing opportunity will most likely be the determining factor in regards to who advertises.
Coupon Style Advertising Works
Coupon advertising is a proven profit-producing technique that drives in customers.
It is very easy to understand why coupon advertising is sweeping the country. Businesses that use a good coupon strategy (Incentive Driven with Savings) on a regular basis will provide a steady stream of new customers, recurring customers and high quality leads.
Coupons bring in business... and have gained significant acceptance and popularity among today's sharp marketing managers for that reason. Proven to be highly effective sales tools for every imaginable size and type of business; coupons are motivating consumers and producing profits.
A Win, Win for the American Economy
Don't stop spending money... continue to spend but do so smartly!
Businesses should continue to offer savings and incentive driven programs to consumers; and consumers should continue to patronize these establishments offering value while being fully aware of the sacrifices being made by all business owners and employees on their behalf.
For our neighborhoods and economy to stabilize money must continue to be spent from all directions... Businesses must continue to market and advertise their products and/or services (offering discounts and savings through incentive driven campaigns to increase positive traffic flow) ...while consumers must continue to look for these savings and take advantage of them whenever possible.
The RAAS Advertisers
August-2008 Issue
40 Pages