Positive, Creative Advertising
Positive, Creative Advertising ...Without the Negative Connotation
Positive, up-lifting and creative advertising is a great way to reach the target audience; make them laugh, make them sing, make them smile. A happy consumer is always going to be the best consumer... so why not start and continue the relationship between advertiser and consumer, on the positive?
While other advertisers are using valuable ad space for negative connotations directed at competitor businesses, products or directly at the consumer; a positive advertising campaign will not only create the awareness that you are seeking it will be appreciated and remembered by all who view it.
A refreshing approach to advertising is a creative approach. Be unique in design, style and message. The advertisement should cause thought, feeling, desire, need, inspiration, motivation, encouragement, questions and provide incentive and/or reward.
Advertising is a necessary means to reach your target audience; it allows businesses to reach consumers. Unfortunately, because of unwanted spam, telemarketing, guerilla marketing, intrusive/less targeted ads that cover every blank space and less informational communications that create more negative views ...poor advertising practices have caused consumers to be turned off.
Negative connotations like: "If you don't take Advantage of this offer... you will be sorry" ...are not what the consumer wants to read or hear. Consumers are tired of being dis-respected and mislead; and many consider the shopping experience to be less enjoyable when there is pressure to buy.
Consumer resistance can only be changed through positive/creative marketing and advertising practices. Advertisers should approach advertising as a source of competitive advantage (with a focus on consumer benefits) instead of merely a way to communicate a message and/or a brand.
Marketing campaigns (ex: Advertisements) & marketing avenues (ex: Publications) that hold the advertising to these and other high standards are helping to rebuild rapport and respect with the consumer.
Consumers are happy to receive creative, targeted mailings from local, resourceful & respected publications and businesses that they have opted to receive communications from; as long as they continue to use positive promotional methods. Consumers are tired of receiving negative, meaningless, non-creative clutter and saturation; it has no value!
Advertising is a positive and will be viewed as such if care and consideration are used when creating the ad. The consumer does not need to be shocked, or driven to fear to make a purchase... these types of marketing campaigns often have a negative effect and a very poor ROI (Return of Investment).
Consumers have needs, wants & wishes. Advertisers want the consumers to know about the products and/or services they offer; and that they are open for business. Marketing and/or Advertising, believe it or not is the answer in one way or another for both sides (the Consumer and the Advertiser).
The consumer wants to know what's out there and available, what time it opens and closes; and where it is located. The Advertiser wants the consumer to know who they are, where they are, what they have, what they do and when they do it. Perfect matches are formed... yes through advertising relationships are created... once the consumer finds a good source they will frequent it and tell others about it (this is called word of mouth advertising) ...which is the best kind of advertising a business can have if its positive!
In rare cases word of mouth can pay the bills but for most businesses, word of mouth is a bonus and used as a testimonial. Make no mistake the marketing and advertising of a company is what will drive business to it; and the more positive the marketing and the marketing avenue's used - the more positive the response will most likely be.
When creating your ad campaigns... be smart, stay positive and advertise your business
using reliable, respected, positive, productive, creative & informative vehicles of value; to both the
advertiser and the consumer.